.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, when familiarized to snagging billions in financial backing each year, have actually increased almost $360 million thus far this year, putting it on track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That downturn results from market saturation, elevated regulative stress, and also financial uncertainties.ADWEEK consulted with five VCs who remain to buy adtech companies, regardless of these challenges, about what they are actually looking for and what they stay away from. Possibly unsurprisingly, these financiers are targeting chances in privacy-focused innovations and also industry-specific regions such as connected television.